Computerization has led to a change of destination, the subject of research, the methods and technologies in cartography, and resulted in the development of a new direction - a multimedia cartography. The article describes the advantages of this trend, considered the concept, properties and attributes. Are considered and formalized the essence of the two-dimensional static, threedimensional static and multimedia maps as well as a particular case of the last one - twodimensional and three-dimensional animation maps. For the first time a multimedia map is presented in the form of a set whose elements are map items. Also considered individual components of the multimedia maps: scale, generalization, mathematical basis and system of mapping symbols.