The article systematizes the basic elements of influence estimation of medical and recreational objects to cadastral land cost. The notion "brand" of recreational zone is examined in detail. There given a substantiation of dependence between "brand" awareness degree and investment attraction of the territory on which it is situated. As one of the elements of advertising and informational support of recreational sphere of SFD was designed the map of "Health Recreation Sites of the Siberian Federal District". The article shows the sample of electronic map and developed map symbols. To estimate the influence of recreational objects on the cadastral land cost there was performed the analysis of cadastral cost of land parcels on three test territories. The obtained data shows the obvious influence of recreational objects to the cadastral cost of land parcels. The article makes a conclusion about the possibility of applying cost approach for cadastral valuation of land parcels on the territory of resort and health recreation locations.