The history of the “Geodesy Cartography” journal development, methods of its efficiency evaluation in different periods and the modern state of this mass-medium were considered in the article. The main bibliometric indicators and their characteristics for the mentioned scientific publication were studied. The data of the RSCI on the impact factor study results and the journal’s citation index were given; the analysis of publication activeness was made. The efficiency of the virtual resource, the journal’s web-site, was evaluated. The results of the journal site visiting marketing analysis and its user-rating, the consumers’ needs and queries were also presented. The offered method of the journal’s activity evaluation is the scientific publication’s complex analysis, studying not only the authors and their publication activeness but its main consumers, statistic-and-marketing data and the informational activeness of the mass-medium itself as well.