The territory of each region, considered as an object for offering tourist services, has its own unique metric and morphometric characteristics: border, area, average height above the sea level and geographical center. Fixing the geographical center of the region in the locality has social, political, cultural, educational and practical meanings. The geographical center is a peculiar symbol of the integrity and stability of the territory borders. The existence of a geographic center fixed in the territory increases the attractiveness of the region from the standpoint of tourist and recreational use. In recent decades, new geo-information technologies have been developed, and they have become widely used in geodesy, cartography, etc. Software of such technologies allows automatic determining the centroid of a polygonal object. However, the possibility of using the centroid to determine the geographical center of the territory has not been studied enough. In this regard, a review of existing methods for determining the geographic center and a study of existing geo-information technologies were made. The assessment of their application is given when finding the coordinates of a geographic center.