The author considers the issues of changing the requirements for map making and cartographic image in connection with digital transformation of the society and mass introduction of information technologies. As a result of the Fourth Industrial Revolution’s achievements widespread implementation, new requirements for cartography in terms of creating and using models and maps have arisen. In this regard, a new digital product is proposed, a multi-purpose resource (MD). The author presents a scheme, where it is shown as a specialized interactive system containing data, information and knowledge in order to form a cartographic image at the user`s request. The process of interaction with the MD is considered, in which the audience work with it and, at the query, a cartographic product containing geospatial information and knowledge is formed for a specific task to be solved. The use of artificial intelligence technologies for automating cartographic processes is also discussed, the concept of a “smart” map is proposed